01
Missed calls become missed sales
When your team is busy, enquiries disappear. STAPP keeps the front door open.
Built for steel companies
Sell SteelSmarter
STAPP gives steel suppliers a branded ordering platform, quote basket, customer portal, and AI receptionist that captures calls when your team is busy.
CatalogueProfiles, grades, sizes and product groups
RFQ BasketCleaner quote requests from customers
AI CallsReception and lead capture support
DashboardManage enquiries and trade activity
PortalCustomer accounts and repeat orders
The real-world mess
Steel sales are still running on pressure and paper.
Your customers want fast answers. Your team is juggling calls, WhatsApps, stock questions, quote requests, and follow-ups. That is where money quietly leaks out.
02
Quote requests arrive half-baked
Customers send vague requests. The platform structures the information before your team follows up.
03
Products are hard to browse
Steel is not a normal shop category. STAPP is shaped around sizes, grades, finishes, and profiles.
04
Follow-up gets messy
Leads need structure. STAPP keeps customer activity, baskets, and enquiries in one place.
The STAPP platform
Not just a website. A trade sales machine.
STAPP gives your steel business a professional online trade layer without forcing you into a full ERP rebuild from day one.
Steel-ready catalogue
Display products in a way steel buyers understand: category, profile, size, grade, finish, and practical ordering details.
Basket to quote workflow
Customers build a basket and request a quote. Your sales team gets a cleaner enquiry instead of another messy message.
AI receptionist
Answer calls, capture customer details, collect enquiry context, and pass leads to your team when the office is busy.
Repeat ordering
Give returning customers a faster path back to previous baskets, common items, and ongoing trade requests.
Admin dashboard
Manage products, customers, quote requests, and sales activity from one branded operational dashboard.
Built to grow
Start with catalogue and quote requests, then add users, pricing groups, reporting, workflows, and integrations.
One front office for steel enquiries.
STAPP connects your catalogue, RFQ basket, lead capture, AI reception and admin workflow into a single sales layer.
Built for action.
The goal is not pretty software. The goal is cleaner enquiries, faster quotes, and fewer lost opportunities.
Simple packages
Choose the level that fits your steel operation.
Start simple. Add AI when you are ready. Scale when your sales team needs more control. No confusing tech buffet.
Lite
R1,999 / month
Setup from R5,000
- Branded trade catalogue
- Basket and quote requests
- Basic dashboard
- Up to 500 products
- 2 admin users
Trade + AI
R4,999 / month
Setup from R12,500
- Everything in Lite
- AI receptionist included
- Lead capture and follow-ups
- Customer accounts and saved baskets
- Up to 2,500 products
Pro
R8,999 / month
Setup from R25,000
- Everything in Trade + AI
- Advanced workflows
- Multi-user permissions
- Reporting and priority support
- Multi-branch ready structure
AI minutes are usage-managed. Trade + AI includes a fair monthly call minute allocation, with extra minutes billed separately. Translation: no nasty surprises, no free-for-all circus tent.
How rollout works
From demo to live without drama.
STAPP is designed to get your company online quickly, then improve the workflow as your team starts using it.
01
Live demo
We show you the platform, the customer journey, the admin dashboard, and the AI receptionist flow.
02
Company setup
Your branding, product categories, contact details, users, and key workflows are configured.
03
Product loading
We import or structure your catalogue so customers can browse and request quotes properly.
04
Go live
Your team starts receiving cleaner enquiries, structured quote requests, and captured call leads.
Ready when you are
Give your steel business a sharper front office.
STAPP helps you look professional, capture more enquiries, and give customers a cleaner way to request steel quotes.